This conceptual project tasked me with creating packaging for a new line of wellness teas targeting a young, health-conscious demographic. I named the brand Meld, after its unique flavor blends. The packaging needed to stand out on store shelves but still be recognizable as tea. I chose the traditional route of highlighting each flavor’s ingredients on the packaging, but gave it a modern twist with bright, loose illustrations contrasted with a bold, black package. Lots of whitespace, minimal copy and custom line icons give this package a sleek, high-end look compared to other big name tea brands.