The Leaf Tender
The Leaf Tender
Creating a vintage-inspired brand identity for a plant hotel concept.
Identity Design
The Leaf Tender is a plant hotel in Brooklyn providing expert care for plants whose owners are away.
Filling a niche market following a post-pandemic resurgence of interest in houseplants, The Leaf Tender has an unconventional mission: to provide houseplants the same pampering experience that their owners crave while on vacation. The hotel concept required a name and a brand identity that conveyed trust and warmth while still feeling fresh to its target audience of young, hip New York plant parents.
Client:
Client:
Client:
The Leaf Tender
Skills:
Skills:
Skills:
Logo & Branding, Icons, Pattern, Print Design, Digital Design, Website Design, Merch Design
2023 Student ADDY — Integrated Brand Identity
2023 Student ADDY — Integrated Brand Identity
2023 Student ADDY — Integrated Brand Identity
2023 Student ADDY — Integrated Brand Identity
Visual Direction
Drawing inspiration from the eclectic style of the 1970's and modern hipster culture, I combined soft, organic shapes with bold elements and quirky type to create an identity that is clean and modern with vintage flair. A lush color palette--inspired by plants and iconic Brooklyn brick and grounded with modern black--sets the tone for this unique, luxury experience.
Visual Direction
Drawing inspiration from the eclectic style of the 1970's and modern hipster culture, I combined soft, organic shapes with bold elements and quirky type to create an identity that is clean and modern with vintage flair. A lush color palette--inspired by plants and iconic Brooklyn brick and grounded with modern black--sets the tone for this unique, luxury experience.
Visual Direction
Drawing inspiration from the eclectic style of the 1970's and modern hipster culture, I combined soft, organic shapes with bold elements and quirky type to create an identity that is clean and modern with vintage flair. A lush color palette--inspired by plants and iconic Brooklyn brick and grounded with modern black--sets the tone for this unique, luxury experience.
Visual Direction
Drawing inspiration from the eclectic style of the 1970's and modern hipster culture, I combined soft, organic shapes with bold elements and quirky type to create an identity that is clean and modern with vintage flair. A lush color palette--inspired by plants and iconic Brooklyn brick and grounded with modern black--sets the tone for this unique, luxury experience.
Logo Development
I began creating the logo with a thorough type study, aiming to choose a typeface that gave a nod to retro but felt at home in a modern urban setting. Lots of exploration and experiments with customization led to the final design. I rounded out the logo suite with several lockups and badge style versions of the logo, as well as a custom key submark, to fit a variety of use cases for the client and to add the vintage feeling of the brand.
Logo Development
I began creating the logo with a thorough type study, aiming to choose a typeface that gave a nod to retro but felt at home in a modern urban setting. Lots of exploration and experiments with customization led to the final design. I rounded out the logo suite with several lockups and badge style versions of the logo, as well as a custom key submark, to fit a variety of use cases for the client and to add the vintage feeling of the brand.
Logo Development
I began creating the logo with a thorough type study, aiming to choose a typeface that gave a nod to retro but felt at home in a modern urban setting. Lots of exploration and experiments with customization led to the final design. I rounded out the logo suite with several lockups and badge style versions of the logo, as well as a custom key submark, to fit a variety of use cases for the client and to add the vintage feeling of the brand.
Logo Development
I began creating the logo with a thorough type study, aiming to choose a typeface that gave a nod to retro but felt at home in a modern urban setting. Lots of exploration and experiments with customization led to the final design. I rounded out the logo suite with several lockups and badge style versions of the logo, as well as a custom key submark, to fit a variety of use cases for the client and to add the vintage feeling of the brand.
Brand Applications
With the logo suite in place, I created custom icons and an LT monogram, also used for a brand pattern, to complete the visual elements and bring the brand to life across a variety of applications, including print collateral, a website, a booking app, digital and print ads, apparel and a vehicle wrap.
Brand Applications
With the logo suite in place, I created custom icons and an LT monogram, also used for a brand pattern, to complete the visual elements and bring the brand to life across a variety of applications, including print collateral, a website, a booking app, digital and print ads, apparel and a vehicle wrap.
Brand Applications
With the logo suite in place, I created custom icons and an LT monogram, also used for a brand pattern, to complete the visual elements and bring the brand to life across a variety of applications, including print collateral, a website, a booking app, digital and print ads, apparel and a vehicle wrap.
Brand Applications
With the logo suite in place, I created custom icons and an LT monogram, also used for a brand pattern, to complete the visual elements and bring the brand to life across a variety of applications, including print collateral, a website, a booking app, digital and print ads, apparel and a vehicle wrap.
© 2025 Elana Núñez-Tiso
© 2025 Elana Núñez-Tiso
© 2025 Elana Núñez-Tiso
© 2025 Elana Núñez-Tiso